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AI for Fitness & Wellness

Follow up with every lead and keep more members past their trial.

Trial members go cold, class descriptions never get written, and the front desk is buried in messages. Below is what our 7 services look like for a studio or gym, with your coaches kept on anything touching a member's health and connected to your booking and billing tools. We run AI inside our own companies before we ever put it in yours.

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Why us for this work

Why we understand this work

Gorges has built wellness software for years, including work for Sustainable Health and Wellcoaches and for Empowerment Ergonomics. We also run Great Energy, our own Qigong and wellness business, on these systems, so the AI we set up for your studio is what we use to run ours. You get engineering that has shipped in wellness and an owner's read on what a studio actually needs.

The seven, for your industry

What each service does for fitness & wellness

Service 1

AI Readiness Diagnostic

We walk your booking, membership, and follow-up steps and rank where AI pays off. The plan usually shows automated lead follow-up and AI-drafted class descriptions recover the most trial-to-member conversions.

Service 2

Operational Protocol Development

We build a new-member onboarding procedure where an AI step drafts the welcome sequence, first-class prep, and 30-day check-in from the intake form. A coach reviews any health notes or injury flags before the messages send.

Service 3

Revenue Automation

One funnel answers new class and personal-training inquiries within minutes by text in your studio's voice and nurtures trial members for 14 days across email and SMS. It sends a membership offer after their third visit.

Service 4

Custom AI Tool or Internal App

We build a purpose-built tool that turns a trainer's session notes into a client's next 4-week program and a progress summary. It wires into your scheduling and member management software.

Service 5

Operations Dashboards and Daily Reports

One dashboard shows active members, class fill rates, cancellations, and monthly recurring revenue. Each morning a report flags members who have not booked in 21 days and are likely to cancel.

Service 6

AI Enablement and Guardrails

We train coaches and front desk hands-on to write class copy and member emails with AI. You also get a written policy that member health information and payment details never go into a public AI tool.

Service 7

AI Security and Threat Readiness

We turn on MFA for the booking and billing platform and review who can see member health forms and card data. We also check for AI-written messages that impersonate a member or coach to change billing or personal records.

An illustrative example

A 300-member boutique studio

Picture a boutique studio with 300 members, a handful of coaches, and a trial-to-member rate that keeps slipping. We start with an AI Readiness Diagnostic that ranks where the conversions leak, build an onboarding procedure where AI drafts the welcome sequence and 30-day check-in while a coach reviews any injury flags, add a funnel that texts new inquiries within minutes and nurtures trials for 14 days, and stand up a dashboard that flags members who have not booked in 21 days. Within a few weeks the follow-up is consistent and fewer trials disappear.

See our real case studies →
Where to start

When a trial member goes quiet after their second class, does anyone reach out before they cancel, and how many members are you losing simply because no one had time to follow up?

Start with a conversation. A free 20-minute call, and if there is real work to do, a $250 AI Readiness Diagnostic, credited to your first month. Then you decide.

Book a free call Send the intake form