Client
Great Energy's Autoimmune Recovery Method (ARM): a coaching and course business built by Daniela Hess and Christopher Grant. Daniela teaches the health content; Christopher built and runs the technology underneath it, the same kind of work Swift Consulting now offers to other coaches and course creators.
Challenge
A health-education business built entirely on original content: hundreds of recipes, dozens of articles, a condition-by-condition glossary, all needing research grounding, not a swipe file. On top of that, a real sales funnel (lead magnets, email automation, a live six-week course), real ad spend across multiple platforms, and a technical foundation (SEO, schema, indexing) that had to actually work. Building and maintaining all of that by hand does not scale for a two-person team.
Approach
- A recipe pipeline that sources, builds, and QCs recipes automatically, hourly, resulting in 1,001 live recipes as of August 12, 2026, every one attributed to its real source.
- A 32-study peer-reviewed evidence bank compiled via literature search, governing every health claim on the site. Claims without peer-reviewed backing get cut, not published.
- 141 condition pages and 36 live articles, each carrying its own sourcing.
- A real ad-testing discipline: a statistical significance test (Mantel-Haenszel) across 19 tested headlines found only 3 with real statistical significance, an honest "nothing is a proven winner yet" finding instead of declaring victory on noise.
- A full audit pass on the highest-stakes pages against SEO, StoryBrand, and Brunson frameworks, catching a real schema bug and a page missing from the sitemap.
Result
A six-week live course (ARM Foundations) with a real cohort structure, next cohort starting August 16, 2026. July revenue reconciliation: 10 course purchases, roughly $2,470 in revenue, against $1,521.13 in ad spend that month, a real number the ad platform's own dashboard was under-reporting until the reconciliation caught it. Real testimonials are already live on the site, including one from a functional-medicine physician.
The automations behind it
| Automation | Cadence | What it does |
|---|---|---|
| Recipe web sourcing | Hourly | Crawls curated AIP recipe blogs and pulls real, source-attributed recipes. |
| Recipe build pipeline | Hourly | Builds sourced recipes into live pages, each carrying its original attribution. |
| Recipe voice + nutrition QC gate | Multiple times/day | Every recipe passes a voice-match and nutrition-accuracy check before it publishes. |
| GSC indexing submission | Daily | Submits newly-built pages to Google Search Console so they actually get indexed. |
| Ads performance reporting | Daily | Reconciles real ad spend against real sales, catching attribution gaps. |
| Content posting | Daily | Publishes scheduled content across Facebook, Instagram, and YouTube. |
| Source crawl health check | Every 3 hours | Watches the sourcing pipeline and flags when a source stops working. |
| Photo pool replenishment | Nightly | Keeps a stock-photo pool current, including a dedicated food category. |